Search Engine Optimization (SEO) is a technique that essentially helps businesses rank their websites higher in search engine results. This then drives more targeted visitors, who eventually turn into paying customers or long-term clients. Yet why do so many businesses ignore it? Is it a waste of money? Absolutely not. No matter the size of your business, SEO is a core part of any digital marketing strategy and is vital to the success and growth of businesses in the digital age. Let’s take a look at three key reasons your site needs SEO.
SEO Helps People Find Your Site
What good is a beautifully designed, mobile responsive website if nobody can find it? Even if your site does manage to attract some traffic and generate conversions, you’re undoubtedly missing out by ignoring SEO. As the name implies, Search Engine Optimization aims to optimize your site for search engines like Google, Yahoo, and Bing; to make it easier for them to determine you’re site’s relevancy to user queries and rank it among millions of others. To ensure your site is attracting as much traffic as it should, you’ll need to make sure your content, meta tags, page structures, and more are properly optimized and can easily be picked up by search engine bots.
What’s more, with SEO trends continuously shifting toward user experience, it’s also important that you keep the experience you offer your site visitors in mind, too. Search engines are constantly on the lookout for clean, fast websites packed with relevant content that solves pressing issues and are structured in a way that makes it easy for them to find and recommend — and this is where SEO comes in.
SEO Helps Bring Customers to Your Site
SEO doesn’t just help people find your site; it brings customers. After all, why else would businesses across the globe invest millions into it? With most online purchase journeys starting with a search engine query, it stands to reason that SEO is a key factor in driving paying customers to your site.
Out of all the digital marketing methods that exist today, SEO is without a doubt one of the most cost-effective and powerful ones out there. It puts your website front and center in front of users with purchase intent actively seeking the products or services you offer. And that means more paying customers.
SEO Helps You Get Ahead of the Competition
Brand awareness is crucial nowadays and one of the best ways to increase it is to get your website to the top of search engine results. The higher your website ranks, the more likely potential customers are to notice it and the more likely they are to choose you over your lower-ranking competitors. Of course, ranking higher in search results involves investing in SEO.
If you still don’t see how SEO helps you get ahead of the competition, consider this. Would you rather trust a business that immediately shows up on the first page of Google or one that’s buried under hundreds of links on the tenth? Chances are you’d trust the first business, thus proving that SEO is necessary when it comes to getting ahead of the competition.
SEO Starts with a Great Design
SEO is one of the main components of any successful modern marketing strategy, but it’s not all about keywords and meta tags. Starting with a professionally designed website gives you the best chances of maximizing your SEO marketing efforts. Contact BeginwithB today to find out how our SEO-friendly web design services can put you on the right track to success.