Web Design Trends to Watch in 2019

As the new year approaches, as are new trends in web design. The internet is constantly changing, sometimes at a rather alarming rate. In order to keep up with these trends and alterations, web designers must maintain a knowledge of current aesthetic and functionality. The following are three web design trends to watch for in 2019.

1. Prioritizing Mobility

Most traffic on the internet is beginning to flood in primarily from mobile phones and other devices, like tablets. The importance of mobile-friendly web pages and content has been rising over the last few years and is expected to sky-rocket in the future, especially since Google introduced the mobile-first index for ranking sites based on their mobile functionality and appearance. Due to this new Google index, mobile sites are now the first to appear in search engine results pages (SERPs). AMP or accelerated mobile pages are also becoming a priority to both search engines and web designers alike. Users dislike slow loading web pages when surfing the internet on mobile devices. Therefore, accelerated mobile pages are one of the most important factors to consider when designing websites in 2019.

2. Bold Fonts

Many websites have already moved to using bold fonts in order to draw more attention to their content. Using bold fonts also helps utilize the white space between content, allowing users to more easily and quickly skim the content. Utilizing any and every resource at your disposal is important because users generally only spend a few seconds on any given web page. Sites must catch their attention quickly and content must be of high enough quality to keep it, nonetheless.

3. Animations Triggered by Scrolling

Providing a unique take on user engagement, scroll animations beckon visitors to continue scrolling a web page. Making the simple act of scrolling more interactive creates a better experience for users. If trends continue, the best scroll animations will be those which are minimalist and designed to increase conversions. Not only do scroll animations give your users something else to entertain themselves with, but they can also help organize content your website. Instead of displaying a cluttered group of buttons, links and content, all of these web design aspects will appear when necessary, as a user scrolls your site.

As the scope of digital marketing and web design continues to change, professionals must also change their best practices. By integrating some of these steps into your web design, you can stay on top of current industry standards.