Today’s world demands fast site speeds. The days of waiting around for sites to load are over. People just do not have the time to waste on slow running websites. It also gives a really bad first impression. Judgements are made about the business in the first few seconds simply by the way the site is operating.
First Impression
It is important to make a good first impression. Viewers are logging on for a reason and they want to obtain the information they are searching for as quickly as possible. Customer satisfaction has a big impact on the bottom line of a company. Studies show that 1 in 5 dissatisfied visitors will never return to a website where problems have occurred.
Smartphone Users
Everyone has their smartphones close by. They are designed to keep people in touch with what is happening around them and to access information in a timely manner. It is not a surprise that 29% of smartphone users will immediately switch to another site if it’s too slow. This statistic indicates how crucial a fast website is when it comes to enticing customers.
Loading Speeds
Load time speeds affect the user experience. The fact is that 53% of customers will abandon a website that takes over 3 seconds to load. Businesses only have that long to accomplish the goal of attracting customers. Slow loading times may affect current viewers who will then pass along negative feedback to others. This chain of events can have devastating long-term effects.
Conversion Rates
When a potential customer continues through a website to make a purchase, it counts towards a conversion rate. The goal is to have high numbers in this area. To accomplish this, websites must run fast.
Rankings
One of the ways Google rankings are decided is by speed. They have a tendency to downrank slow websites. Speed has become one of Google’s biggest priorities, especially for mobile searches. They understand the need for faster load times. The connected keywords are efficiently indexed on fast loading sites. Remember, the goal is to get people to the site and keep them there.
Choosing Hosting Company
Choosing a web design and hosting company is the first step towards success. The website needs to be hosted on a fast server and be well coded. A good start draws the customer in and keeps them coming back.
More Content
Websites are continually adding more content. Viewers expect photos, graphs, and colors when they visit a site. They want the entire package. All of these things tend to slow it down. This is why it is so important to use a good web design and hosting company.
Changes are the one thing that is always a constant in the industry. Mobile phones are being used every day for searching, shopping, and purchasing. Businesses need to make sure their websites are fast and usable. The success of the company depends on high conversion rates and a quality website. The right site keeps customers hooked.