Email marketing is valued at $8.5 billion dollars in 2021. Yet, out of the 319 billion emails sent every day, spam accounts for 45% of it.
If your emails are ending up in the spam folder, it means they’re not getting read. Whether you’re a blogger or an email marketer, you need to make sure that your emails arrive in your recipients’ inboxes.
In this article, we will cover 6 common reasons your emails go to spam. Let’s get started!
1. Your email is spam-like
When an email arrives in a mailbox, it is scanned by spam filters. These filters look for certain characteristics that are common in spam emails.
If your email contains any of these characteristics, it is likely to be marked as spam:
- A generic subject line
- No personalization
- Too many links
- Promotional language
- Text in all caps or filled with exclamation points
To avoid being flagged as spam, make sure your emails have a personal touch and avoid using too many promotional words or exclamation points.
2. You’re using an unprofessional email address
If you’re using an email address from a free provider, like Gmail or Yahoo, your emails are more likely to be marked as spam. This is because these providers are often used by spammers.
To avoid this, use an email address with your own domain name. This will make you look more professional and less like a spammer.
For example, instead of using firstname.lastname@example.org, use email@example.com.
3. You have a bad email design
Your email design can also trigger spam filters. If your email contains any of the following, it may be marked as spam:
- Too many images
- Unsupported HTML tags and CSS attributes
- Embedded forms
- Missing key elements
Make sure that your email design is responsive so that it looks good on all devices. Always keep your images small and relevant and use plain text instead of HTML.
4. You’re using a poor email service provider
Even if you’re not using a free email service, like Gmail or Yahoo, your email service provider could still be to blame for your emails going to spam.
Some poor-quality email service providers are known for sending a high volume of spam. This can cause your emails to get caught in the filters that are trying to stop the flow of spam.
To make sure your emails are getting through, do some research on different email service providers and find one with a good reputation. Paid email service providers, like Mailchimp or Convertkit, have better deliverability rates and will make sure your emails end up in recipients’ inboxes.
5. You’re not following email marketing best practices
There are certain email marketing best practices that you should always follow to avoid being marked as spam.
Some of the most important email marketing best practices are:
- Get permission before sending emails
- Use a double opt-in process
- Keep your list clean and up-to-date
- Don’t buy or rent lists
- Respect your subscribers’ inboxes
6. You’re not building a relationship with your subscribers
When someone subscribes to your blog or newsletter, they’re giving you permission to send them emails. However, if you abuse this permission by sending too many emails, you will quickly lose subscribers.
It’s important to build a relationship with your subscribers by providing value. This could be in the form of interesting articles, helpful tips, or exclusive deals.
If your emails are always trying to sell something, your subscribers will soon get tired of them and mark them as spam.
Email marketing is a powerful tool, but it’s only effective if your emails are actually reaching people. By understanding why your emails are going to spam, you can make changes to ensure that they arrive in inboxes and get read. Begin with B is a web design company that provides comprehensive marketing solutions for small businesses. We offer a wide range of services, including email marketing, which can help you reach a larger audience and promote your brand effectively. Contact us today to learn more about how we can help.