Your contact page is perhaps the most important page on your website. This alone should be a compelling enough reason to take good care of it and ensure it’s designed to maximize user engagement and convert. Sadly, too many businesses neglect design best practices in favor of a plain, boring page with a few lines of text and (maybe) a contact form. These types of contact pages typically don’t do much to encourage visitors to reach out to your business.
At the very least, your contact page should contain a form site visitors can fill in to get in touch with you. You might even want to consider adding additional contact methods, such as your mailing address and phone number. At the end of the day, however, an effective and engaging contact page should transcend the basic, generic page we’re so used to seeing. Here are 4 must-have features for your contact page:
A Simple, Yet Functional Design
Think of your contact page as the first step of your visitors’ relationship with you. You’ve managed to grab their attention, and now they want to learn more about you and what you offer, so don’t throw it all away by presenting them with a page that’s too plain or too complicated. Keep your contact page design simple, elegant, and functional. Go for a clean, crisp design in line with your overall site and make sure it’s functional and mobile responsive. The last thing you want to do is lose your visitors in a maze of images and clumsy layouts that make it difficult for them to contact you.
Despite the ongoing debate on whether you should or shouldn’t include a contact form on your site, there’s no denying the fact that contact forms simply make things more convenient for your visitors. Any extra step you add to the overall contact process (like making a visitor login to their email account) acts as a barrier that makes it less convenient for visitors to reach out. And that’s exactly what you don’t want to do. A contact form also reduces the amount of spam you’ll receive, since adding something like a CAPTCHA weeds out most automated spam services.
Links to FAQs & Social Media
On the topic of convenience, something as simple as an FAQ can prove incredibly helpful to visitors who just need a simple question answered. Additionally, it helps ensure your customer service isn’t tied up answering simple questions and can instead focus on more pressing matters. And speaking of pressing matters, some visitors, such as those on the verge of making a purchase, might want instant answers to questions not answered in your FAQ. Social media pages are a great way for site visitors to immediately get in touch with you and come with the added benefit of boosting brand awareness. So, why not kill two birds with one stone?
A Map to Your Physical Location
Considering our increasing reliance on map apps and services, the number of businesses that neglect to add a map to their website is shocking. Adding a map to your contact page not only makes it easier for people to find you but reassures them that you’re operating a legitimate business. What’s more, Google prioritizes business listings with map information, so adding an embedded Google map to your contact page could even help you rank better in local search results!
Your contact page should show visitors that you care and convince them that you’re the one to trust. Reach out, to Begin with B today to find out more about our Calgary web design services and how we can help you achieve the contact page you deserve.