will be engaged and driven into action. An intuitive website is a smart investment for your business. And one simple yet powerful way to enhance the user experience is through website videos. These add a personal touch and a more dynamic feel to your site.
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Why Website Videos Matter for User Experience
Website videos are clips added to your site to explain, demonstrate, or showcase your brand. While images on a website also have their place, videos help visitors grasp key information and make the site more inviting.
Here are reasons why videos matter for your website’s UX:
● Holds attention longer: Visitors spend more time on pages with videos because they’re naturally drawn to motion and sound.
● Makes your message clear: A short video can explain your products or services better than paragraphs of text or a confusing graphic.
● Humanizes your brand: Showing actual people, like your team, customers, or behind-the-scenes moments, builds authenticity and trust.
● Boost conversions: Landing page videos, for instance, increase conversions by up to 86% because they help people understand what you offer and why it matters.
● Improves SEO: Search engines favour sites that keep users engaged, and videos do exactly that.
Website videos bridge the gap between storytelling and selling. These have the potential to turn your website from something visitors scroll through into something they experience and remember.
Turning Visitors into Viewers: Website Videos That Grab Attention
Want to make a strong first impression? Add a video to your website. The right type of video can help you connect with your audience and move them closer to taking action.
These are the types of website videos worth adding:
● Hero video: Often featured at the top of your homepage, this sets the tone for your brand.
● Explainer video: Perfect for demonstrating complex processes, helping visitors quickly understand what you offer.
● Customer testimonials: Involves having your customers share their experiences.
● Product demos or tutorials: These videos show your products or services in use, making it easier for potential customers to see real value.
● Behind-the-scenes video: Gives a peek into your team, work culture, or production.
An effective website video serves a purpose. It should inform, entertain, and guide the customer to make the next step, whether that’s to learn more, sign up, or make a purchase.
Where to Use Videos on Your Website
The goal isn’t to place videos everywhere, as this might overwhelm your visitors. It’s more about knowing where to place them.
Here’s where website videos work best:
● Homepage: A short hero video can introduce your brand and immediately interest the viewer.
● Product or service pages: Add demo or tutorial videos to show what you provide in action. It’s easier to believe what you can see.
● About page: A team or behind-the-scenes video helps visitors connect with the people behind your brand.
● Landing pages: Use an explainer or testimonial video to strengthen your message and boost conversions.
● Blog posts: Support your written content with clips that add depth or serve as examples of your topic.
Place your videos strategically and you’ll see how much they make an impact.
Common Mistakes to Avoid When Making Website Videos
A video will only be good if it’s made well. Even small missteps can make a video feel like it was made by an amateur and push visitors away.
Avoid these mistakes when making and maintaining website videos:
● Poor lighting or sound quality: If viewers can’t see or hear your video clearly, they’ll be frustrated and lose interest fast.
● Overly long or irrelevant content. Keep your videos focused and direct to the point. Most visitors decide within seconds if they should keep watching.
● Forgetting a clear call-to-action (CTA): Every video should lead and direct viewers somewhere.
● Not optimizing file size or format for web playback: Large, uncompressed files can slow your site down. Use web-friendly formats to maintain quality without hurting your site’s load times.
● Not updating your posts. Outdated content can make your site look neglected.
Refresh your videos from time to time, especially when tackling current trends, to stay relevant.
When done well, website videos make your brand look professional and trustworthy.
Begin With B for a User Experience That Converts
Videos make your website feel alive. When used thoughtfully, website videos guide visitors, hold their attention, and help your message stick long after they leave your page. They’re one of the elements that make your site feel complete. For websites that work their best, consider Begin With B. We’re a Calgary web design agency serving local businesses and clients across Canada and worldwide. With over 17 years of experience, our team crafts visuals and experiences that stand out and convert.